{"id":1802,"date":"2020-02-28T12:05:49","date_gmt":"2020-02-28T11:05:49","guid":{"rendered":"https:\/\/www.spsearch.fr\/?p=1802"},"modified":"2020-03-17T10:17:23","modified_gmt":"2020-03-17T09:17:23","slug":"pourquoi-devriez-vous-mettre-en-place-une-strategie-demployee-advocacy-au-sein-de-votre-entreprise-2","status":"publish","type":"post","link":"https:\/\/www.spsearch.fr\/en\/2020\/02\/28\/pourquoi-devriez-vous-mettre-en-place-une-strategie-demployee-advocacy-au-sein-de-votre-entreprise-2\/","title":{"rendered":"Why should you implement an employee advocacy strategy in your company?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1802\" class=\"elementor elementor-1802 elementor-1794\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-61111c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61111c88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c24b468\" data-id=\"2c24b468\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dabb871 elementor-widget elementor-widget-heading\" data-id=\"7dabb871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>1. Employee advocacy: interests for the company<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f157720 elementor-widget elementor-widget-text-editor\" data-id=\"7f157720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Increase your audience and generate leads<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f4e65 elementor-widget elementor-widget-text-editor\" data-id=\"82f4e65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The power of social media cannot be disputed &#8211; Linkedin, Twitter, Facebook, Instagram, and Pinterest have a total of 38 million users in France, i.e. 58% of the population! Therefore, it seems logical that companies are aware of the benefits of recognition, and are gradually entering the social sphere of their employees.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0d2ee5 elementor-widget elementor-widget-text-editor\" data-id=\"2f0d2ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Did you know that at the beginning of 2018, Facebook accelerated things by reviewing its algorithm in order to favour content posted by each member&#8217;s personal network to the detriment of brand and media visibility.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7bbc0 elementor-widget elementor-widget-text-editor\" data-id=\"2b7bbc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By encouraging your employees to share content produced by your marketing and communications teams, you increase their impact and reach with people who weren&#8217;t necessarily following your brand. On average, an Internet user has 300 contacts per social network, of which 90% will not be familiar with your brand.<\/p><p>\u00a0<\/p><p>A lot of potential prospects, don&#8217;t you think?<\/p><p>\u00a0<\/p><p>According to many studies, employee advocacy can increase:<\/p><ul><li>the reach of your publications on social networks by more than 500%<\/li><li>your brand visibility by 14x<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739135e0 elementor-widget elementor-widget-text-editor\" data-id=\"739135e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>Reduce the cost of your Social Media strategy<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77d507 elementor-widget elementor-widget-text-editor\" data-id=\"a77d507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Although developing and implementing an employee advocacy programme takes time, especially with training your employees, it proves to be a winning strategy in the long run.<\/p><p>\u00a0<\/p><p>If an employee advocacy programme complements a promotion strategy, chances are it will boost your online, and overall global visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ea9119 elementor-widget elementor-widget-text-editor\" data-id=\"60ea9119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Bonus: in addition to reducing your digital marketing costs, implementing an employee advocacy programme will also reduce your recruitment costs. Recruitment through referrals are increasing at the same rate as the decline in the number of job adverts.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e347d6 elementor-widget elementor-widget-text-editor\" data-id=\"57e347d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>Improve your brand image<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f76af77 elementor-widget elementor-widget-text-editor\" data-id=\"7f76af77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Turning your employees into your company&#8217;s spoke persons also gives another image of your brand on social networks.<\/p><p>\u00a0<\/p><p>From a HR point of view, employee advocacy is an excellent way to develop your employer brand and attract new talent.<\/p><p>\u00a0<\/p><p>Indeed, a company that gives its employees a voice will be perceived as:<\/p><ul><li>attentive to its teams<\/li><li>genuine and transparent<\/li><li>having strong human values<\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4813 elementor-widget elementor-widget-text-editor\" data-id=\"4a4813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b><i>Employee advocacy is a good internal measure of the quality of life at work and of your employees&#8217; adherence to your company&#8217;s values.<\/i><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1523a240 elementor-widget elementor-widget-heading\" data-id=\"1523a240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>2. Employee advocacy: benefits for your employees<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d9c700 elementor-widget elementor-widget-text-editor\" data-id=\"64d9c700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>Sharing your company&#8217;s strategy<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1f5b0 elementor-widget elementor-widget-text-editor\" data-id=\"2b1f5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By encouraging your employees to represent you online, you give them the opportunity and the means to share their opinion.<\/p><p>\u00a0<\/p><p>Social media then plays an essential role in the relationship you have with your employees. By giving them the keys to your brand image, you prove that you trust them and recognise their expertise. Therefore, your employees become both promoters and advocators of your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db9a31 elementor-widget elementor-widget-text-editor\" data-id=\"4db9a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b><i>This recognition is an undeniable source of motivation and also contributes to the loyalty of your in-house talent.<\/i><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8e77c4 elementor-widget elementor-widget-text-editor\" data-id=\"2a8e77c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Tips: to give a playful side to your teams&#8217; commitment, think about setting up a &#8220;rewards&#8221; program. The rewards don\u2019t necessarily have to be monetary; above all, your employees want to be recognised for their commitment and their role in the development of the company.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65756a elementor-widget elementor-widget-text-editor\" data-id=\"c65756a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>Improve their personal branding<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-199d6a6 elementor-widget elementor-widget-text-editor\" data-id=\"199d6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By sharing relevant content with their own networks, your employees enhance their expertise and improve their personal visibility. By empowering them, you allow them to improve their employability; another great proof of trust!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e59ca elementor-widget elementor-widget-text-editor\" data-id=\"44e59ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>For your sales teams: employee advocacy is an excellent way to practice Social Selling!<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b2621 elementor-widget elementor-widget-text-editor\" data-id=\"e1b2621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Far from being a mere fashionable trend, employee advocacy is a strategy of choice for companies that want to generate business and visibility via social networks. But to be effective, this strategy must be based on a voluntary approach by your employees!<\/p><p>\u00a0<\/p><p>If you want to engage in an employee advocacy program, there are many solutions available on the market: <a href=\"https:\/\/www.lumapps.com\/fr\/produit\/employee-social-advocacy\/?creative=343156100551&amp;keyword=+employee%2520+advocacy&amp;matchtype=b&amp;network=g&amp;device=c&amp;gclid=EAIaIQobChMI5d_Uv4zq5wIVEkTTCh2GVAXkEAAYASAAEgL_kPD_BwE\" target=\"_blank\" rel=\"noopener nofollow\">lumapps<\/a>,\u00a0<a href=\"https:\/\/get.ambassify.com\/employee-advocacy-program?campaignid=8649133372&amp;adgroupid93789212384&amp;device=c&amp;keyword=employee%2520advocacy&amp;gclid=EAIaIQobChMI5d_Uv4zq5wIVEkTTCh2GVAXkEAAYAiAAEgLDdvD_BwE\" target=\"_blank\" rel=\"noopener nofollow\">ambassify<\/a>,\u00a0<a href=\"https:\/\/www.sociallymap.com\/fr\/accueil\/\" target=\"_blank\" rel=\"noopener nofollow\">Sociallymap<\/a>, &#8230; don&#8217;t hesitate to have a look at them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Did you know that employee communications get <a href=\"https:\/\/www.socially-up.com\/2017\/03\/09\/infographie-employee-advocacy-pourquoi-ca-marche\/?cn-reloaded=1\">8 times more engagement<\/a> than a communication sent out by the company?<\/p>\n<p>Indeed, the rules of external communication have evolved and corporate messages are less and less interesting to consumers.<\/p>\n<p>In this era of Transparency 3.0 and &#8220;authentic speech&#8221;, employee advocacy consists of using your employees to become your ambassadors on social media.<\/p>\n<p>In addition to strengthening internal communication within your company, this is truly a win-win concept, just follow the guide!<\/p>\n","protected":false},"author":1,"featured_media":1800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-1802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spsearch.fr\/en\/wp-json\/wp\/v2\/posts\/1802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spsearch.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spsearch.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spsearch.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spsearch.fr\/en\/wp-json\/wp\/v2\/comments?post=1802"}],"version-history":[{"count":4,"href":"https:\/\/www.spsearch.fr\/en\/wp-json\/wp\/v2\/posts\/1802\/revisions"}],"predecessor-version":[{"id":2025,"href":"https:\/\/www.spsearch.fr\/en\/wp-json\/wp\/v2\/posts\/1802\/revisions\/2025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spsearch.fr\/en\/wp-json\/wp\/v2\/media\/1800"}],"wp:attachment":[{"href":"https:\/\/www.spsearch.fr\/en\/wp-json\/wp\/v2\/media?parent=1802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spsearch.fr\/en\/wp-json\/wp\/v2\/categories?post=1802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spsearch.fr\/en\/wp-json\/wp\/v2\/tags?post=1802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}